Clarity that helps tech brands grow
Strategic brand design that makes complex products easy to choose.
Our mission
Craft strategic, conversion driven brands and websites that help tech companies stand out, build trust and grow into some of the world's most influencial brands.
How we work
We build brands that win.
The CLICK process keeps everything structured and clear. We use it to turn complex products into simple stories, cohesive brands and clean, high performing websites. Then list each step at a glance. Clarify, Layer, Integrate, Connect, Kickoff. This builds trust through structure.
Our personality
We’re calm by nature and ambitious by default. We care deeply about design and technology, and how the two come together to solve real problems. We focus on understanding how things work and how they can work better.
We work with clarity, calm and precision. We ask the right questions early, make deliberate decisions and avoid unnecessary noise. Simplicity matters to us because it signals strong thinking.
We communicate clearly, move with intent and collaborate without ego. The work is modern, strategic and practical, built for teams who need to move fast, stay focused and grow with confidence.
What makes us different
We work at startup speed. We know how fast things move and we build momentum without cutting corners.
What makes us different is the mix. We bring brand, product thinking and web execution together in one clear process. Our experience spans product management in cybersecurity and AI, building and selling products, and designing brands that people actually choose. That gives us a practical view of how things work in the real world.
We remove the guesswork through structure. Clear thinking means better decisions, less back and forth and faster progress.
The result is a brand that has exponential growth. Clear brands, focused websites and systems that help teams move forward with confidence
"Clarity first. Everything else follows."
I’m Diquan, a brand strategist and designer who helps brands achieve measurable growth through distinctive identity systems and clear, actionable strategy.
My experience spans product, strategy, and design at UK multinationals and now as founder of Syba, where I help software startups drive user and product growth.
As a founder, I’ve built creative ventures, designed digital products, and developed brands online. My background in art, business, and product shapes how I solve problems and deliver results for entrepreneurs.
Syba is where all of that comes together.
The C.L.I.C.K process gives founders a simple, proven path to brand clarity, direction, and growth. It aligns your story, identity, and digital experience so your brand becomes focused, consistent, and built to scale.
I help software founders overcome the real barriers to growth: differentiation in crowded markets, trust, and credibility. When you fix those, your brand becomes a growth engine rather than decoration.
Diquan Kerr
Founder, Syba